Our Team

Mr. James Xin

Mr. James Xin

Senior Partner

Mr. Xin has 27 years of senior executive experience in medical & regulatory affairs, marketing and business development

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Mr. James Xin

Prior to joining Elite, Mr. Xin served as Business Development Manager for Sanofi (China), where he was in charge of the company’s mergers & acquisitions activity in China

Mr. Xin had also worked at Livzon Pharma and Beijing Novartis, where he helped to launch some of the most successful products in China

Mr. Xin began his career as Medical & Regulatory Manager for Xi’an Janssen, where he eventually became in charge of the company’s entire portfolio

Mr. Xin holds a Bachelor‘s degree in Medicine, a Master’s degree in Pharmacology, and a MBA degree from CEIBS

Mr. Ray Shen

Mr. Ray Shen

Senior Partner

Mr. Shen has over 25 years of experience in marketing management, strategy consulting and market research

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Mr. Ray Shen

Mr. Shen has worked as a consultant with top multinational companies, including Novartis, Roche and Bayer, as well as top PE investors, including Blackstone, Morgan Stanley and the Carlyle Group

Mr. Shen has led and participated in nearly one hundred projects, focusing on China growth strategy, opportunity assessment and commercial due diligence

Prior to joining Elite, Mr. Shen worked as Regional Sales Supervisor for Glaxo (China) and Product and Marketing Manager for Livzon Pharma

Mr. Shen holds a Bachelor‘s degree in Pharmaceutical Chemistry and a MBA degree from CEIBS

Mr. Micah Zimmerman

Mr. Micah Zimmerman

Senior Partner

Mr. Zimmerman has over 22 years of experience in China as a healthcare executive and pharmaceutical industry consultant

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Mr. Micah Zimmerman

Focusing on the needs of multinational companies and healthcare investors in China, Mr. Zimmerman has completed transactions in control and minority acquisitions, licensing products and technology, and commercial joint ventures for sales and distribution

Previously, Mr. Zimmerman served as President (Asia Pacific) for First Databank, and held an executive with United Healthcare International in Hong Kong

Prior to working in Asia, Mr. Zimmerman was based in New York as a biotechnology consultant for The Wilkerson Group

Mr. Zimmerman holds Bachelor‘s and Master's degree in Economics from Tufts University

Mr. Zachary He

Mr. Zachary He

Senior Partner

Mr. He has over 21 years of experience in pharmaceutical financial management and sales & marketing

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Mr. Zachary He


Mr. He has participated in dozens of consulting projects as an financial management expert and developed Elite’s proprietary SMART sales & marketing management system

Prior to joining Elite, Mr. He served as Finance Director for Sanofi-Synthelabo (China) and Beijing Mundipharma, two multinational companies where he was the head of the finance department and played a key role in facilitate their rapid growth in China

Mr. He holds a Bachelor’s degree in Finance

Mr. Liang Rongnan

Mr. Liang Rongnan

Senior Partner
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Mr. Liang Rongnan

Mr. Liang has over 14 years of experience in sales management and distribution management.

Mr. Liang has participated in many consulting and training projects as a sales and distribution expert

Prior to joining Elite, Mr. Liang had served as Commercial Director for Cheezheng and Jiangsu Kanion, as well as Vice President in charge of Sales for Hao Hu Shi, where he accumulated rich experience in distribution management, agent network management, lower tier market expansion, and OTC sales management

Mr. Liang holds a Bachelor's degree in Medicine

Mr. Tony Zhang

Mr. Tony Zhang

Senior Partner
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Mr. Tony Zhang

Mr. Zhang has over 22 years of experience of sales management

In the past 8 years, Mr. Zhang has provided management consulting and SFE implementation coaching service for Bayer, GSK and dozen of leading local pharmaceutical companies

Prior to joining Elite, Mr. Zhang served as Regional Sales Manager for Shanghai Squibb, Sales Director for Chia Tai TianQing, and Vice General Manager for Bu Chang Group, where he accumulated rich first-hand sales management experience

Mr. Zhang holds a Bachelor's degree in Biology from Wuhan University

MR. PETER JING

MR. PETER JING

Senior Partner
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MR. Peter Jing

Mr. Jing has over 25 years management consulting, investment, and government affairs experience in the China healthcare industry. His focus is medical care, medical devices, healthcare IT, and health insurance.

Previously, Mr. Jing served as General Manager of strategic planning, medical devices business of Fosunpharm; General Manager of strategy & government affairs, Fosun Hospital Investment Group; Senior Medical Manager of Express Scripts (Beijing WOFE); Financial Advisor of London Life; Director of hospital IT sector, National Institute of Hospital Administration; Senior Officer, Medical Administration Department of Ministry of Health, China.

Mr. Jing earned his medical degree from Xian Medical University in China, master’s degree in health administration from the University of Alabama at Birmingham.

Mr. Zhang Ziran

Mr. Zhang Ziran

Senior Advisor
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Mr. Zhang Ziran

Mr. Zhang has extensive experience in M&A advisory in the pharmaceutical industry

Mr. Zhang currently serves as the Vice President of TCM Association, Vice President of China OTC Association, Vice President for Pharmacology Committee of World TCM Association, and expert for National Development and Reform Commission

Mr. Zhang has served in senior positions for Lizhu Pharma, Shanghai Parhma, Dongrui Pharma, and Shineway Pharma. As a M&A advisor, Mr. Zhang managed the Yili Energy's sale of pharmaceutical assets to Shanghai Pharma and Yulin Pharma's sale to Consun Pharma

Mr. Zhang holds a Doctor of Medicine degree

Ms. Cai Xia

Ms. Cai Xia

Partner
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Ms. Cai Xia

Ms. Cai has over 21 years of experience in sales management

In the past 10 years, Ms. Cai has participated in over 30 consulting and training projects as a marketing & sales expert

Prior to joining Elite, Ms. Cai served as Sales Representative for Shanghai Johnson & Johnson, Sales Director for Xiehe Pharma, Marketing Director of natural products for Beijing TRT, and Vice General Manager for Jiangsu Kanion, where she garnered extensive experience in marketing management and sales management

Ms. Cai holds a Bachelor's degree in Medicine

Ms. Margaret Guo

Ms. Margaret Guo

Regulatory Supervisor
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Ms. Margaret Guo

Ms. Guo has over 5 years of experience in medical device regulatory services

As Regulatory Supervisor for Elite, Ms. Guo is in charge of regulatory implementation for 10 Class III and Class II medical products, including several that are first-in-class

Prior to working at Elite, Ms. Guo served as Regulatory Affairs Specialist for Jyton Group, where she successfully completed more than 30 registration for products from the U.S., Israel and South Korea, including bone cement, soft contact lens, hollow fiber dialyzer, intraocular lens, guide wire, implant and drill

Ms. Guo holds a Bachelor’s degree in English